5 Fashion Activists On The Small Ways You Can Make Your Wardrobe More Ethical
I actually started out as an environmental journalist so fashion, when I joined Metro in 1999, was a big detour. After the initial excitement, disillusionment came pretty quickly. Two aspects were particularly disheartening: the sheer quantity of clothing being produced by fast fashion and the emptiness of seasonal trends, many of which seemed constructed by big brands purely to sell more clothing. It was also depressing watching young shoppers being pulled into the myth that you really only had value if you were wearing the right things, right now. The turning point was Rana Plaza; when I realised the brands I was writing about had in part caused the deaths of innocent hardworking people, I realised I had to leave my job and focus on the ethically and environmentally aware labels that were trying to transform the industry.